#AdvocatingForChange: The Strategic Use of Hashtags in Social Media Advocacy
AbstractSocial media continues to change how advocacy organizations mobilize, educate, and connect with their constituents. One of the most unique yet understudied tools available on social media platforms is the hashtag. Little research exists on how social work and advocacy organizations use hashtags, much less on how such use can be effective. This study examines the hashtag use by 105 constituent members of the National Health Council, a national US-based patient/health advocacy coalition. The study presents an inductive coding scheme of the types of hashtags employed, analyzes inter-sectoral differences in hashtag usage, and examines the relationship between hashtag use and measures of the effectiveness of social media messages.
Copyright (c) 2015 Gregory D. Saxton, Jerome N. Niyirora, Chao Guo, Richard D. Waters
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright to works published in Advances in Social Work is retained by the author(s).
Beginning with Volume 17 Number 2, all articles published in this journal are licensed under a Creative Commons Attribution 4.0 International License.